Both of these films where expected to release during the Pandemic. But they where both delayed a few months (Bond being 18 months). Due to this the Marketing cost to keep the interest of the films with the potential audience where nearly as much as the whole budget for the movie itself. No Time To Die cost $100 million to promote and Black Widow cost $150 million to promote. They both organically promoted the movie by releasing various trailers that gained millions of views. The premier was a publicity event that helped promote the movie. Daniel Craigs controversial pink jacket helped spread the word out there more on social media. There are 19 official posters that have been released for the No Time To Die film.
No Time To Die was released in the UK on the 30th of September 2021. And currently since the 14th of October as stacked up $330.6 million in the box office. On the opening weekend it reached a Box Office total of $55.225 million. The film hasn't gone onto a streaming platform yet, so the box office figure is all from cinemas. Whereas on the other hand Black Widow has reached $379.2 million in the box office. But it was also released on Disney Plus. This made the film more wildly seen across the world. Black Widow made $215 million on its first opening premier weekend, this includes both box office and from streaming services. This equates to $60 million from Disney Plus alone. And since then $125 million.
Both films are part of massive Franchises with pre existing fan bases. James Bond's No Time To Die is the 25th film in the Franchise and has an active fan base of both the newer generation (14-24) to the older generations (25-60+). Black Widow is part of the MCU, with a much bigger fan base than James Bond. Marvel also has a fan base with ages as young as 8 to 40+. The films also all are part of a series of films where the story is linked to previous films. They are also both pre sold elements. Black Widow is a comic book character and an MCU character that has been present for a lot of the MCU films. James Bond is a character from the book in the 1960s +, with James Bond having an older active audience. They both have very exciting action sequences that can be seen in the trailers, which will cause the viewers to want to watch more.
Both Films have very known actors and actresses. James Bond has Daniel Craig who is a very established A class actor. Black Widow's lead is Scarlett Johansson who is another very known A Class actress known for being Black Widow in all the films. Daniel Craig was paid $25 million for his role as James Bond and Scarlett Johansson was paid $15 million.
Both films are action films with the budgets reaching $200 million for Black Widow and $250 million in No Time To Die.Both Films have similarities in the plot. Black Widow has a special relationship between two sisters that is followed throughout the whole movie. In James Bond, for the first time in a Bond Film there is a relationship shown between a mother and the daughter.
