Horror Film: It

The opening scene is of a boy running through the road on a grey rainy day. This immediately sets the tone that this is going to be a dark film. The symbol of a clown in the opening scene backs this up as clowns are seen as scary. 

The target audience is probably for anyone above the age of 16. People who are into horror films are the main target audience. 

The use of rain and a dark sky helps set the genre, and the fact that there is a clown present in a sewer that eats a boy alive. 

In the opening sequence, we are presented to three characters, two children and a clown. We learn that both of the boys are brothers and one of them is ill at home. 

The camera work is a slow smooth shots probably filmed on a tripod or a crane. 

We can hear the diegetic sound of the rain, on top of this there is a scary classical music being played. 

This is a successful opening title scene in my opinion as it straight away gives the horror the audience had wanted. It also introduces the clown within the first 5 minutes. 

War Film: Greyhound

 

From the narrative, you can hear the crackly radio of men speaking. They are talking about war and the footage being played is boats traveling across the sea and planes. 

The target audience is probably war and action fans. We know this by the opening scene as all you are presented with is footage of war boats and planes. 

The genre of the film is war, and this has been set up by the overlay of the old radio being played and the footage of boats and planes made for war.

We don't get introduced to too many characters. We hear people talking on the radio, but we don't know their identities.

The sound being heard is primarily the radio with a mysterious music being played along side it. This has the effect that something big is happening. The drums go from not being heard to slowly creeping up and becoming the primary sound being heard. 

The ending technique is a simple fade that takes you to the first scene with a character speaking.