I feel like the best work i've seen so far includes some sought of action in it. The most effective opening sequence i feel is when you get introduced to a character and you either find out what that character does and that will make you want to carry on watching, or its when you get introduced to a character but you don't find everything about them. This also makes you want to continue watching to find out who they.
It also works well when you get get establishing shots of the scene/ set before hand. Or a collage of shots of objects that best defines your film. Mostly all of the sequences i've seen are shot on location and i feel this is the most effective way. Shooting on location helps makes the scene more real and makes the viewer relate to the scene more if its based somewhere relatable.
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