Saul Bass was born in 1920 and changed Hollywood by revolutionising what title sequences where. All modern opening title sequences that introduced the mood or theme of the film are in a way a legacy of both Saul and Elaine's work. He started off designing adverts for films in the 1940s. He designed a few posters in the 1940s-50s until he worked with Preminger. Preminger needed a poster for the 1954 film Carmen Jones. When Saul finished, the film makers were so impressed by Saul's work that they invited him to produce the title sequence as well. This is the first point in his life where he had the opportunity to design title sequences. This came out to be a life changing decision.
After creating the title sequence for The Man with the Golden Arm in 1955, his name got thrown around in the film industry. He continued to make title sequences and this paid off, as up until this very day, they are considered some of the best the film industry has ever seen.Saul also made logos for companies such as Warner Communications and AT&T. His graphic design skills are so good that the average lifespan of one of his logos is 34 years, which is remarkable compared to the average of 10 years for everyone else's.
Elaine began to work with Saul after the opening title sequence of Spartacus in 1960 was made, which Elaine co-directed and produced. And soon after this very married. Most of Saul's work after this point in time was made in collaboration with Elaine.
Some of their famous work include the Psycho opening title sequence.
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